For online stores
Every product on pure white.
Cut the product out of the kitchen table it was shot on, and put it on the white a marketplace insists on.
The rule
What the main image has to be
Amazon's main-image standard. Other marketplaces are looser, and a transparent PNG satisfies every one of them.
- Background
- 255,255,255
- Product fills
- 85%
- Longest side
- 1000 px min
- Text, logos, borders
- none
Where you sell
What each one wants behind the product
A transparent PNG satisfies all of them, because you choose the ground after the cut rather than before the shoot.
Marketplace
Amazon
Main image on pure white, product filling most of the frame, nothing added around it.
White required
Marketplace
eBay
Plain, uncluttered background, and no added text, borders or watermarks on the photo.
White preferred
Storefront
Shopify
Your rules. Consistency across the grid is what makes a shop look built rather than assembled.
Your choice
Social
Shops and ads
The product on a brand colour, sized per placement. A transparent PNG is the source file for all of it.
Transparent PNG
The grid, not the photo
A catalogue is judged as a row
Shoppers do not compare your photograph to a good photograph. They compare it to the three tiles beside it. Cutting every product onto the same ground is what makes the row look like one shop.
Same ground, same crop, same size · that is the whole trick
Put one product on white
Free to try, no watermark, and the transparent PNG works on every other channel too.